Without Strategies It Is Not Possible to Provide Direction for the Research Paper

Without Strategies It Is Not Possible to Provide Direction for the Construction Companies - Research Paper Example Corporate strategies have been divided into Five Ps by Mintzberg and they are Plan, Ploy, Position, Pattern and Perspective. While each is a separate type of strategy with its attendant qualifications, yet they are usually present in all strategies to some degree. The real difference lies in the fact that one of them will be dominant and others will play a supportive role. (Mintzberg). Markets are heterogeneous and companies, irrespective of size and area of operation, need to remain competitive in order to survive and make profits for their owners. Companies need strategies following which competitive advantage can be gained. Environments have a great impact on companies. The strategy is the reaction or response to these external and internal situations. Ansoff et al (1976) state that, amongst other things, responsiveness to the problems is what strategy is all about. The aggressive response to competition, the sublime response to the customers, the firm but fair response to the managers and workers are but a few ingredients of strategy. Minzberg et al (1998) offer another concept of strategy which is that it acts as a mediation force between the organization and the environment. The strategy is the internal and inherent capacity of the organization to meet and face challenges posed by the environment. There are different responses that formulate strategies and they can be divided into three different prescriptive or narrowed down schools of thought. They are the Design, the Planning and the Positioning schools of thought.